2) Target Audience Questionnaire

As a beginning into the research for our target audience, we have created a Google forms that we will distribute to a possible range of demographic - friends, family, followers, etc. Most likely we will advertise this form through social media - it is the simplest and has the highest rate of success. If necessary, we can also try through other methods such as email or word to mouth. In this way, we will receive unique and interesting responses that we will be able to look into and use further in our preparation for what comes next. Below are the questions we decided to include:

1. How old are you?

• 10-13

• 14-18

• 18-30

• 30-60

• 60+

2. What is your gender?

• female

• male

• other:_______

3. Do you enjoy watching films?

• yes! it's a great way to spend my free time

• sometimes, but not very often

• no, I don't enjoy them

4. What kinds of movies are you interested in?

• comedy

• romance

• action

• psychological thrillers

• drama

• family

• horror

• mystery

• sci-fi

5. How do you prefer to watch movies?

• movie theatre

• online

• subscription site (eg, Netflix, Hulu, HBO go)

• DVD

• on TV (cable)

6. Do you consider yourself an...

• Explorer (you search for discovery and new sensations)

• Resigned (you have constant values, you celebrate the past, you aim for survival)

• Succeeder (need to get to the top, seeking for control and prestige)

• Struggler (you live for today, you seek escape)

• Aspirer (status and image count)

• Reformer (“Don’t tell me what to do or what to think”, anti-materialistic, intellectual)

• Mainstream (daily routine is fundamental, you need security )

7. Do you enjoy watching psychological thrillers? (a thriller which focuses on the psychology of its characters, or which psychologically manipulates its audience or readership)

• Yes

• No

• I haven't watched any but it sounds interesting

8. What kind of film opening do you prefer? (first 2-5 minutes of a movie)

• Establishing Shot opening (establishing the scene, and very beginning of the movie)

• Direct address opening (a character is speaking to the audience; telling what has happened)

• Animated opening (usually drawn; narrator is talking about the story)

• Linear narrative opening (starts right at the beginning of the story; includes character establishing shots; works its way through)

• Non-linear narrative opening (the audience is “thrown” into the scene; middle or end of movie, returns to the beginning eventually)

• Montage opening (different movie sequences layered, jump cuts; the audience has got no information about the plot)

• Classic opening (black background, with titles; audience doesn’t receive any information about the plot)

9. What is your favorite movie and why? (be specific)

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