Target Audience Questionnaire

In order to get a grasp of the type of audience we might be dealing with, we worked to come up with a list of questions to forward out to the general public. Before sending out these questions, we imagine that our target audience will predominantly consist of younger people - typically older teens and young adults. We’ll send this form out through social media, word to mouth, and, if necessary through email or other means. With the information we’ll gather, we will be able to solidify an idea of the audience and work accordingly to satisfy the demographic.

QUESTIONNAIRE:

How old are you?

• Under 16

• 16-18

• 18-25

• 26-30

• 30-40

• 40-50

• 50-60

• 60+

What is your gender?

• Male

• Female

• Non-binary

• Prefer not to say

How often do you watch music videos?

• Never

• Sometimes

• Often

• Always

if you watch music videos, where do you generally watch them?

• TV

• Youtube/Internet

• Other

What music genres do you listen to the most?

• Rock

• Pop

• Hyperpop

• Experimental

• Indie

• Metal

• Ambient

• Techno/Rave

• Synth Punk

• Hardcore hip-hop

• Electronic dance

• Reggae

• Alternative

• Jazz

• Rap

• Other:
  

Do you have a favourite music video? (specify song and artist)

Which do you relate to the most?

• Explorer (you search for discovery and new sensations)

• Resigned (you have constant values, you celebrate the past, you aim for survival)

• Succeeder (need to get to the top, seeking control and prestige)

• Struggler (you live for today, you seek escape)

• Aspirer (status and image count)

• Reformer (“Don’t tell me what to do or think”, anti-materialistic, intellectual)

• Mainstream (daily routine is fundamental, you need security)